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User Segmentation

Get to know your users and personalize your direct marketing campaigns

Spideo offers unique semantic data profiling solutions to improve video operator’s knowledge about users and enhance their CRM tools. We help video operators better understand their users by knowing more about who they are and what they like.


User interests qualification

Every user or every household has a mood and preference pattern that evolves with their browsing and viewing activity at different times of the day. Spideo builds user profiles that reflect the semantic data fingerprints of the content they interact with.


User clustering

Every user is unique and deserves personalized recommendations, but all users share characteristics with others. Spideo delivers a user clustering solution that helps your marketing team identify coherent interest groups and target special communities of interest.


Personalized direct marketing

Spideo gives the video operators the data to enable them to:


– Reach out to the right users at the right time

– Send them personalized messages and relevant notifications

– Optimize advertising revenues and improve the promotion of content through offline channels

Business

Spideo & Televisa

14 September 2017

TELEVISA selects Spideo’s recommendation and analytics platform for its SVOD service BLIMSeptember 12th, 2017, Paris / MexicoSpideo, leader in content...

Event

MEET SPIDEO at IBC 2017

14 September 2017

The Spideo Team will be in Amsterdam for the IBC.You will find us in Hall 14, in the beautiful booth H.03. 

Event

Visit Spideo at the 2017 NAB Show

11 April 2017

You will find us at Booth SU11807CM.We will be demonstrating our comprehensive recommendation solution: