Altice creates advanced user intelligence by integrating semantics into personalization across all devices
Starting with SFR Play and extending to catch-up and linear TV, Altice brings personalization on all screens.
• Customer background
The Altice Group is a Media & Telco company operating in several countries in the world, including the United-States (ALTICE), France (SFR), Israel (HOT), and Portugal (MEO). The Altice strategy is a story of media convergence that brings together TV networks and Quad Play offers.
• How it began with Spideo
The Altice French entity, SFR, organized a bidding process to integrate recommendation solutions across on demand and linear TV platforms in 2015. Spideo won this bid with a Proof of Concept demonstrating the importance of transparency in order to engage users with content. Distributed through an easy and fast to integrate API-based solution, Spideo has been progressively implemented on new generation services and legacy set-top box environments.