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Altice / SFR

Altice creates advanced user intelligence by integrating
semantics into personalization across all devices
Starting with SFR Play and extending to catch-up and linear TV, Altice brings personalization on all screens.

Customer background

The Altice Group is a Media & Telco company operating in several countries in the world, including the United-States (ALTICE), France (SFR), Israel (HOT), and Portugal (MEO). The Altice strategy is a story of media convergence that brings together TV networks and Quad Play offers.

How it began with Spideo

The Altice French entity, SFR, organized a bidding process to integrate recommendation solutions across on demand and linear TV platforms in 2015. Spideo won this bid with a Proof of Concept demonstrating the importance of transparency in order to engage users with content. Distributed through an easy and fast to integrate API-based solution, Spideo has been progressively implemented on new generation services and legacy set-top box environments.

Spideo Integration

• Personalized homepage
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Well aware of the difficulties to promote vast catalogs of movies and TV shows in an efficient manner, SFR has decided to display personalized and automatically curated suggestions of content on the homepage of SFR Play. Users have access to 5 rows of recommendations categorized into Natural Language based editorial labels that explain in real-time the connections that are being made between their activity and the suggestions of content.

• Related content
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Considered as a must-have feature SFR also wanted to recommend similar content on every TV show and movie page. Depending on marketing strategies, algorithms can be configured in different ways in order to give more visibility to content sharing similar characteristics or content reacting to popularity variables. SFR decided to take a content-centric approach in order to increase the exposure of the catalog beyond usual popular titles.

• Moodboard
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Highly targeted and personalized recommendations do not always fit users’ needs. Sometimes the context of consumption changes in the household. Sometimes users want to be proposed unexpected suggestions. SFR wanted to find a solution allowing their subscribers to discover content outside their watching habits depending on the prevailing mood of the moment.