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On March 7th 2019, TF1 hosted the highly anticipated Paris Video Tech meetup, and our VP
Engineering Randa Zarkik took the floor to speak about recommender systems, sharing
the stage with Manuel Bergerot, Senior Sales Director EMEA at Nice People at Work.

Nice People at Work and Spideo have been partners for years, combining both companies’
expertise to deliver the best insights on users, their video consumption, and prevent churn.

Last time we joined forces, we organized a webinar on the subject: “Counter churn by
understanding users’ internal motivations”.

This time, we unveiled ways to use data and help subscription-based video platforms
convert freemium and trial users into premium subscribers and engaged users.

Randa gave exclusive insights on the different approaches to recommendation
focusing on the the importance of data within content-based approaches. She showed
how Spideo is using data to build trust with our customers’ users, acting as the opposite of
a black box algorithm, and providing them with a fully transparent personalization

In a nutshell: Explanations might matter more than predictions” by Xavier Amatatrian
(slide 69).

Manuel pursued by presenting engagement metrics that they track, allowing to
understand additional churn factors such as quality, relevancy of catalog etc.

In a nutshell: “Keeping a customer happy is cheaper than gaining a new one”

Paris Video Tech organized a great event where professionals of all the online video
community gathered to exchange about the industry!  We would also like to thank Nice
People at Work for being a great, supportive and complementary partner. And, last but
not least, an important point; Randa was the first woman speaker at the Paris Video Tech.
When that happens the day before International Women’s Day, or any other day, we have
nothing but positives to say about it.

Are you looking for the next generation of GDPR-friendly personalization solutions for
your video, VOD, OTT, platform?

Contact us now to schedule a meeting and be shown a demo on how Spideo can improve
your recommendations.  

We would love to hear from you:
Randa Zarkik: /
Sarah Rashidian:

*Comment utiliser au mieux la data dans la vidéo ?



Spideo’s R&D on the improvement of recommendation and personalization for creative industries is a major part of
our strategy and at the core of our team’s values.
A major part of France’s plan for the development of the digital economy (PIA), the “Concours d’Innovation” by
BPIFrance, awards the most innovative companies in the French technology ecosystem. We are honoured and
proud to be a winner in the category of digital innovation!

We particularly welcome this award as a recognition Spideo’s mission to deliver kind, ethic, transparent
technology to our clients. Understanding the power of natural language in recommender systems and
engaging in data conversation instead of data analysis is at the foundation of our new project to create a
SaaS platform for creative industries.

This award and its prize money will be invested in the development of new products and technology that will
allow us to grow our customer basis while better serving our current base of global clients.

View a list of all the winners here


The Spideo Personalization Platform provides tools for Creative Industries to build Recommendation and
Smart Data around content and users. We care a lot about Data Privacy and Protection. Our features are built
around three core values: Transparency, Trust & Control. One key idea that leads our work: explanations
matter more than recommendations. We reveal the reasoning behind artificial intelligence – using
semantics and natural language – in order to provide trustworthy and personally relevant suggestions.



2018 was an exciting year for Spideo. We started sharing our vision of the future around trust with

our customers and partners, transparency towards end users and their recommendations and

control provided by our business rules.

Looking back at 2018 we:

– added strong partnerships to our portfolio
– strengthened our relationships with existing and new customers
– developed an extensive array of business rules and product features

Whether you are looking for personalization tools, enhanced metadata, automated video

analysis, voice discovery, content management solutions, editorial interfaces, analytics or

performance metrics; Spideo and our trusted partners are here to help!

Our goal for 2019 is to launch our SaaS platform and provide tools to all creative industries to

implement personalization at the core of the product experience. Whether through self service tools

or by using Spideo’s knowledge-based metadata and professional services to enrich your content

and increase engagement. 

We wish all our customers and partners a successful 2019 and thank you for your ongoing support

in 2018!

Kind regards,

the Spideo team

Spideo team in full effect during our annual Christmas party



Our COO and co-founder of Spideo, Thibault D’Orso, was a speaker at NexTV Series CEE & DACH
which took place in Berlin on November 29-30th. He took part in the panel: “D2C Video on Demand
Challenges” alongside Martin Simka – Product and Project Manager at Showmax and Claire Hunter
Gregson – Commercial Director at Hopster. The main problem raised by the panel was:

“How are the newly launched players aiming at strengthening their position in a complex and
fast-moving market?”

Generally speaking, personalization and recommendation were very hot topics during these two days.
Other panelists such as Krzysztof Kaczurba – Director of Development Strategy at Orange Poland,
Karl Anton – TV & Multimedia Area Manager at Telia Estonia and Maciej Gozdowski – Managing
Director at Player PL pointed out that their main challenge today lies with personalization and finding
the best way to highlight, curate and promote content for their users.

As a personalization specialist, Thibault’s intervention was very timely and we wanted to share the
highlights here:

When personalization is represented by the simplistic “Recommended for you” or “Other customers
also bought”, it will be followed by dissatisfaction and frustration by users and operators.
Instead of comparing users with other users and clustering them into a rigid category that they
most likely will not relate to, we address each user taking into account their uniqueness and
identifying their very own complex and rich profile. For Spideo, an optimal personalization
experience resembles a human dialogue with the user.

In this dialogue, the users’ tastes and interests must be identified and named in order to explain
each recommendation. The effort put into explaining the origin of a recommendation betters
the engagement with content. Spideo’s main focus as a company has always been and will always
be to provide the users with three main key elements: TRUST, TRANSPARENCY and CONTROL.

At this stage of the discussion, GDPR had not even been evoked yet. Spideo has always been GDPR-
compliant and now, there is a regulation in Europe protecting users’ data privacy and encouraging
all operators to better their customer relationship. For those who fear that this regulation will
jeopardize personalization, rest assured: it’s a golden opportunity to work together and improve the
user experience, injecting transparency, trust and control at every step of the discovery.

Thank you Dataxis for inviting us to this great conference!

You’re looking for the next generation of GDPR-friendly personalization solutions for your video
platform? Contact us to schedule a meeting and a demo of Spideo.

Contact Thibault D’Orso: / Sarah Rashidian:



Last week, Spideo had the opportunity to participate in the pitch contest of the Reveal & Invest Day. This event taking place in São Paulo was organized

by the São Paulo Tech Week and Business France, the business branch of the French Embassy.

Sarah Rashidian (Head of Business Development at Spideo) gave a killer pitch in front of 300+ people from the industry, investors, operators and curious

people who wanted to hear about the most disruptive projects coming from France and Brazil.

And by decision of the jury, made up of top executives from Embratel, Ericsson and others… the innovation award goes to … SPIDEO !

A great start for our company in Brazil, followed by exciting meetings with the telecom and video industry and ambitious plans to provide our elegant

personalization solutions to key Brazilian players. A local office will open soon both in São Paulo and Rio de Janeiro.


You’re looking for the next generation of personalization solutions for your video platform in Brazil or LatAm?

Contact us to schedule a meeting and a demo of Spideo

Contact Sarah Rashidian:

Sneak peak from the pitch: Spideo = “Um Toque humano, na era digital” 
(“A human touch in the digital world”)



White papers

Tristan Harris’  is a former Design Ethicist at Google. He became a world expert on ethical issues in Technology
and founded Time Well Spent, an NGO raising awareness on digital addictions, in 2013.

The statement he made in May at VivaTech created some debate in the Tech & Media industry:

Personalization is broken. If you click on a 9/11 video you’ll get a bunch of videos about conspiracy

theories straight after. How can we improve that?

Thibault d’Orso, co-founder of Spideo, decided to write a white paper on this topic.  He ran an experiment with
the girls of BECOMTECH‘s program #JumpInTech with YouTube’s personalization technology to get feedback. This 
whitepaper explores their findings and solutions to the personalization problem.

Download the whitepaper here:

Personalization is broken – Spideo Oct 2018


Business, Event
NPAW and Spideo announce their integration to boost targeted content promotion and optimized editorial decisions that build engaging video experiences. 

NPAW and Spideo’s technologies will help boost content discovery and recommendation as well as user monetization for OTTs, telcos, broadcasters and media companies in real time. Enriched content metadata combined with in-depth, descriptive and predictive user behavior analytics and precise segmentation capabilities will help reduce churn and increase engagement.

NPAW (Nice People At Work) —a global leader in big data and video business intelligence— and Spideo —leading personalization platform— join efforts to help online video services deliver targeted video experiences.

Spideo’s search and recommendation technologies will feed smart content and user metadata to NPAW’s predictive analytics solution, YOUBORA Suite. The integration will provide shared customers with deeper visibility of content performance and user consumption trends allowing to optimize editorial decisions and launch individual actions to promote content to poorly engaged users. Customers will be able to feed their CRM and YOUBORA integrations with third-party marketing solutions to action those data-driven decisions for engagement purposes, but also as a means to counter churn.

YOUBORA has the data to target potential churners, and Spideo has the semantic profile information about these churners that describes tastes and interests to help video services see the content users have interacted with and the preferences they have. This can be used to push new releases of interest.

Spideo will bring User Semantic Profile information into YOUBORA Suite’s database, aiming at combining it with advanced, behavioural and demographic data to create cohorts of users and take personalized, engaging actions. With this integration, shared customers will be able to identify males or females at risk of churn, an age range, a specific region, with a thematic preference for comedy movies, for example. It will allow them to launch a precisely targeted campaign to promote appealing titles to them in order to increase their interest and re-engage those users. Identifying users who are likely to abandon the video service and knowing their user sentiment will also help video services make optimized content acquisition decisions. In the future, the YOUBORA-SPIDEO integration will also help detect preferences of those identified as critical churners to explore causes of lower engagement, beyond video performance issues, and assess content catalogue relevancy and strategy.

Content performance analytics help to answer more high-level questions like: What type of content is most interacted with and compared to the entire catalog? What percentage does this represent? What is the “most watched” content versus “most recommended”? Are recommendations paying off or do we need to use business rules to improve the output and engagement by boosting certain content? By combining content performance insights with precisely segmented groups, content providers are able to target the individual users when it comes to taking action.

And whilst advanced content discovery and searchability, alongside content packaging, are key elements to create such hyper customized experiences, user behavior insights will also help build engaging UX and pricing plans for further engagement.  

“YOUBORA Analytics provides an outstanding variety of tools and indicators to monitor the Quality of Experience. We’ve been working closely with the NPAW teams to enhance the YOUBORA dashboards with the Spideo Personalization APIs and User Intelligence. YOUBORA dashboards combined with the Spideo User Semantic Profiles provide unparalleled capabilities for video operators to counter churn and optimize usage,” said Thibault D’Orso, COO at Spideo.

“Building an appealing content catalogue, as well as efficient and personalized content discovery strategies is one of the key pillars to ensure success for growing video services.” said Lucas Bernat, VP of Product at NPAW. “While some products may be able to point you in the right direction, this partnership with Spideo means more relevant content with a stronger surefire strategy behind it.”

First published on the NPAW newsroom here.

NPAW (14.H11) and Spideo (14.B04) will be showcasing their joint solution at IBC!


Are you looking for ways to engage users with the data we collect about them in a fun experience? Or use a serendipity feature to surprise them? Looking forward to showing you this & more at IBC 2018!

Have you booked a meeting with Sarah from Spideo’s sales team yet? Please reach out to her and the team to try our demo’s: We will showcase some fantastic features to increase your user engagement! Find us in Hall 14, B.04


Spideo’s Integration Engineer leads 5G Technology discussion in the Silicon Valley
The 1st 5G World Forum was held in Santa Barbara, California, USA, during the month of July by the Institute of Electrical and Electronic Engineers (IEEE), the worldwide body responsible for international standardization of all fields of technology. 
During the forum, Paulo Sergio Rufino Henrique, Spideo’s integration engineer, was invited to present his research on “5G Networks and the Deployment of UHD TV with High QoS and QoE”. Paulo, who is an electrical engineer holds a postgraduate degree in telecommunications from Brunel University in England and pioneered the launch of the first UHD (4K) TV channel in the United Kingdom, the BT Sports UHD channel, whilst he was the IPTV Service Ops Manager at BT.
For the IEEE forum, Paulo organized and presented an industrial panel with professionals from across the Media & Broadcasting Industry. With his panelists, he discussed over 2 hours on the importance of 5G Networks and how to sustain the future growth of 4K and 8K UHD TV and Virtual Reality in the next decade. The discussions were targeting an audience of scientists, developers, and innovative tech companies  (like NASA, Google, and Apple) interested in setting the foundations for this novel technology. The 5G data network is due to launch in 2020 and the roadmap for UHD TV is due to be concluded by the end of 2018.
The guest panelists were the Professor José Maria Pereira Lopes, the actor Diogo Sales and the visual artist, filmmaker, and musician Fred Brathwaite, better known as Fab 5 Freddy. Professor José Maria is a journalist and the director of Cinema, Film and TV Restoration Department of TV Cultura in Brazil; he is one of the founders of Brazilian TV and has taught film restoration internationally.  The actor Diogo Sales is a new and talented actor that has appeared amongst other films in Game of Thrones, the American TV series, and Fab 5 Freddy who has a long established career in the music and video industry. Mr. Fab was responsible for establishing the graffiti scene in New York in the 80’s alongside his friends Keith Haring and Jean- Michel Basquiat and also launched the Yo MTV Raps. He was featured last year in Google’s tribute video celebrating hip-hop and Mr. Fab is currently working on launching a Netflix documentary later this year.
Paulo and his panelists were awarded for their contribution to the science community by the IEEE Forum leader Professor Dr.Ajay Rajkumar.
To learn more about the IEEE 5G World Forum and the industrial panel led by engineer Paulo Sergio Rufino Henrique on 5G Networks and the Deployment of UHD TV with High QoS and QoE please visit