Unify all platforms & video experiences
With MyCanal, Canal+ engages customers and builds user loyalty by bringing together all video platforms (S-VOD, T-VOD, Pay-TV) into one coherent premium experience.
• Customer background
The Canal+ Group is the leading pay-TV company in France and a European leader in the production and distribution of high quality film and TV content. The company belongs to the french multinational mass media conglomerate Vivendi.
Canal+ started with a focus on Pay TV with Canal +. They’ve gradually added new services such as Satellite TV with CanalSat, SVOD with Canalplay and TVOD with Canalplay VOD. Today, they’ve regrouped all their services in one unique offer called MyCanal.
• How it began with Spideo
For Spideo, personalization is about being able to provide a custom service that speaks the same language as real people. All along the last 7 years of work together, Canal+ and Spideo’s approach has been to de-emphasize the algorithms and technology behind the service and give subscribers a more natural and intuitive experience. Spideo has been constantly improving its technology to make subscribers feel like using Canal+ services is like having a personal movie and TV expert in their own living room.
"What was missing was an original and innovative tool that would help users discover content through relevant criteria and get them through to content they would have not thought about at once. With an unlimited SVOD offer as CanalPlay, how can we get the users interested in them? Spideo brought us an active discovery system, with a fun and relevant user experience able to spontaneously understand people’s interests"
– Jean-Marc Juramie, Canal+ Group VP content and programming, and former Director of CanalPlay.