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NPAW and Spideo announce their integration to boost targeted content promotion and optimized editorial decisions that build engaging video experiences. 


NPAW and Spideo’s technologies will help boost content discovery and recommendation as well as user monetization for OTTs, telcos, broadcasters and media companies in real time. Enriched content metadata combined with in-depth, descriptive and predictive user behavior analytics and precise segmentation capabilities will help reduce churn and increase engagement.


NPAW (Nice People At Work) —a global leader in big data and video business intelligence— and Spideo —leading personalization platform— join efforts to help online video services deliver targeted video experiences.

Spideo’s search and recommendation technologies will feed smart content and user metadata to NPAW’s predictive analytics solution, YOUBORA Suite. The integration will provide shared customers with deeper visibility of content performance and user consumption trends allowing to optimize editorial decisions and launch individual actions to promote content to poorly engaged users. Customers will be able to feed their CRM and YOUBORA integrations with third-party marketing solutions to action those data-driven decisions for engagement purposes, but also as a means to counter churn.

YOUBORA has the data to target potential churners, and Spideo has the semantic profile information about these churners that describes tastes and interests to help video services see the content users have interacted with and the preferences they have. This can be used to push new releases of interest.

Spideo will bring User Semantic Profile information into YOUBORA Suite’s database, aiming at combining it with advanced, behavioural and demographic data to create cohorts of users and take personalized, engaging actions. With this integration, shared customers will be able to identify males or females at risk of churn, an age range, a specific region, with a thematic preference for comedy movies, for example. It will allow them to launch a precisely targeted campaign to promote appealing titles to them in order to increase their interest and re-engage those users. Identifying users who are likely to abandon the video service and knowing their user sentiment will also help video services make optimized content acquisition decisions. In the future, the YOUBORA-SPIDEO integration will also help detect preferences of those identified as critical churners to explore causes of lower engagement, beyond video performance issues, and assess content catalogue relevancy and strategy.

Content performance analytics help to answer more high-level questions like: What type of content is most interacted with and compared to the entire catalog? What percentage does this represent? What is the “most watched” content versus “most recommended”? Are recommendations paying off or do we need to use business rules to improve the output and engagement by boosting certain content? By combining content performance insights with precisely segmented groups, content providers are able to target the individual users when it comes to taking action.

And whilst advanced content discovery and searchability, alongside content packaging, are key elements to create such hyper customized experiences, user behavior insights will also help build engaging UX and pricing plans for further engagement.  


“YOUBORA Analytics provides an outstanding variety of tools and indicators to monitor the Quality of Experience. We’ve been working closely with the NPAW teams to enhance the YOUBORA dashboards with the Spideo Personalization APIs and User Intelligence. YOUBORA dashboards combined with the Spideo User Semantic Profiles provide unparalleled capabilities for video operators to counter churn and optimize usage,” said Thibault D’Orso, COO at Spideo.

“Building an appealing content catalogue, as well as efficient and personalized content discovery strategies is one of the key pillars to ensure success for growing video services.” said Lucas Bernat, VP of Product at NPAW. “While some products may be able to point you in the right direction, this partnership with Spideo means more relevant content with a stronger surefire strategy behind it.”

First published on the NPAW newsroom here.

NPAW (14.H11) and Spideo (14.B04) will be showcasing their joint solution at IBC!

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Business

Spideo, leader in content personalization and analytics for creative industries, announced today that Anime Digital Network ADN had chosen and successfully implemented its solutions to enhance personalization and discovery for its VOD streaming plateform.


Thanks to Spideo’s features, including content to content recommendation – related content & thematic lists – and the battle module, ADN’s subscribers and users will discover a fully personalized experience with smart and relevant suggestions for animation movies, anime series, and dramas.

« We are very happy to work together with ADN to help users discover the full extent of their anime and manga catalog. This is another great addition to the creative industries we are serving today with our powerful personalization and analytics features. Spideo will help ADN to collect smart data about the content their users love and our ‘battle module’, a great tool for user onboarding, is the perfect way to avoid a cold start and personalize the experience by selecting favorites in a playful way. » said Elize BOSKER, Head of Product at Spideo.

« We are more than happy to work with Spideo and hope our collaboration will offer the best experience to our subscribers and new users.  With Spideo solution, we want to put the customer in the center of our strategy and growth the engagement, the retention and also provide the best entertainment experience with a better understanding of our audience » said Julien LEMOINE, CEO of Anime Digital Network.

As a 7 year old company, Spideo has built its technologies on a deep knowledge of the personalization challenges, offering its modular toolbox and expertise to platforms such as the Canal+ group, Bouygues telecom and Televisa. 

ABOUT SPIDEO

Spideo’s features reveal the reasoning behind recommendation intelligence – using natural language -, in order to provide trustworthy and personally relevant suggestions, easily understood by end users. It’s algorithm does not require sensitive user data to provide personalisation and enables users to interact with the features and adapt their experience around the content that matters most to them. Spideo’s unique API-based solution helps content providers and distributors better understand, engage with and monetize their users.

ABOUT ANIME DIGITAL NETWORK  (ADN)

ADN is the biggest French platform dedicated to Japanese animation on video-on-demand (VOD) with more that 6000 episodes. Launched in 2013 by Viz Media Europe it merges the catalogs of publishers Kazé and Kana Home Video publishers in order to offer the best video experience. ADN offers a constantly enriched catalog of films, dramas and series adapted from popular mangas in Japan. ADN deliver programs one hour after their broadcast in Japan and deliver the best of Japanese pop culture in real time (Japanese dubbing with French subtitles and/or French dubbing).

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Business

TELEVISA selects Spideo’s recommendation and analytics platform for its SVOD service BLIM
September 12th, 2017, Paris / Mexico

Spideo, leader in content recommendation and analytics for Cable/IPTV operators and OTT platforms announced today that Televisa’s SVOD service BLIM had selected and successfully implemented its solutions to enhance personalization and discovery for their users.

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