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NPAW and Spideo announce their integration to boost targeted content promotion and optimized editorial decisions that build engaging video experiences. 

NPAW and Spideo’s technologies will help boost content discovery and recommendation as well as user monetization for OTTs, telcos, broadcasters and media companies in real time. Enriched content metadata combined with in-depth, descriptive and predictive user behavior analytics and precise segmentation capabilities will help reduce churn and increase engagement.

NPAW (Nice People At Work) —a global leader in big data and video business intelligence— and Spideo —leading personalization platform— join efforts to help online video services deliver targeted video experiences.

Spideo’s search and recommendation technologies will feed smart content and user metadata to NPAW’s predictive analytics solution, YOUBORA Suite. The integration will provide shared customers with deeper visibility of content performance and user consumption trends allowing to optimize editorial decisions and launch individual actions to promote content to poorly engaged users. Customers will be able to feed their CRM and YOUBORA integrations with third-party marketing solutions to action those data-driven decisions for engagement purposes, but also as a means to counter churn.

YOUBORA has the data to target potential churners, and Spideo has the semantic profile information about these churners that describes tastes and interests to help video services see the content users have interacted with and the preferences they have. This can be used to push new releases of interest.

Spideo will bring User Semantic Profile information into YOUBORA Suite’s database, aiming at combining it with advanced, behavioural and demographic data to create cohorts of users and take personalized, engaging actions. With this integration, shared customers will be able to identify males or females at risk of churn, an age range, a specific region, with a thematic preference for comedy movies, for example. It will allow them to launch a precisely targeted campaign to promote appealing titles to them in order to increase their interest and re-engage those users. Identifying users who are likely to abandon the video service and knowing their user sentiment will also help video services make optimized content acquisition decisions. In the future, the YOUBORA-SPIDEO integration will also help detect preferences of those identified as critical churners to explore causes of lower engagement, beyond video performance issues, and assess content catalogue relevancy and strategy.

Content performance analytics help to answer more high-level questions like: What type of content is most interacted with and compared to the entire catalog? What percentage does this represent? What is the “most watched” content versus “most recommended”? Are recommendations paying off or do we need to use business rules to improve the output and engagement by boosting certain content? By combining content performance insights with precisely segmented groups, content providers are able to target the individual users when it comes to taking action.

And whilst advanced content discovery and searchability, alongside content packaging, are key elements to create such hyper customized experiences, user behavior insights will also help build engaging UX and pricing plans for further engagement.  

“YOUBORA Analytics provides an outstanding variety of tools and indicators to monitor the Quality of Experience. We’ve been working closely with the NPAW teams to enhance the YOUBORA dashboards with the Spideo Personalization APIs and User Intelligence. YOUBORA dashboards combined with the Spideo User Semantic Profiles provide unparalleled capabilities for video operators to counter churn and optimize usage,” said Thibault D’Orso, COO at Spideo.

“Building an appealing content catalogue, as well as efficient and personalized content discovery strategies is one of the key pillars to ensure success for growing video services.” said Lucas Bernat, VP of Product at NPAW. “While some products may be able to point you in the right direction, this partnership with Spideo means more relevant content with a stronger surefire strategy behind it.”

First published on the NPAW newsroom here.

NPAW (14.H11) and Spideo (14.B04) will be showcasing their joint solution at IBC!


Are you looking for ways to engage users with the data we collect about them in a fun experience? Or use a serendipity feature to surprise them? Looking forward to showing you this & more at IBC 2018!

Have you booked a meeting with Sarah from Spideo’s sales team yet? Please reach out to her and the team to try our demo’s: We will showcase some fantastic features to increase your user engagement! Find us in Hall 14, B.04


Spideo’s Integration Engineer leads 5G Technology discussion in the Silicon Valley
The 1st 5G World Forum was held in Santa Barbara, California, USA, during the month of July by the Institute of Electrical and Electronic Engineers (IEEE), the worldwide body responsible for international standardization of all fields of technology. 
During the forum, Paulo Sergio Rufino Henrique, Spideo’s integration engineer, was invited to present his research on “5G Networks and the Deployment of UHD TV with High QoS and QoE”. Paulo, who is an electrical engineer holds a postgraduate degree in telecommunications from Brunel University in England and pioneered the launch of the first UHD (4K) TV channel in the United Kingdom, the BT Sports UHD channel, whilst he was the IPTV Service Ops Manager at BT.
For the IEEE forum, Paulo organized and presented an industrial panel with professionals from across the Media & Broadcasting Industry. With his panelists, he discussed over 2 hours on the importance of 5G Networks and how to sustain the future growth of 4K and 8K UHD TV and Virtual Reality in the next decade. The discussions were targeting an audience of scientists, developers, and innovative tech companies  (like NASA, Google, and Apple) interested in setting the foundations for this novel technology. The 5G data network is due to launch in 2020 and the roadmap for UHD TV is due to be concluded by the end of 2018.
The guest panelists were the Professor José Maria Pereira Lopes, the actor Diogo Sales and the visual artist, filmmaker, and musician Fred Brathwaite, better known as Fab 5 Freddy. Professor José Maria is a journalist and the director of Cinema, Film and TV Restoration Department of TV Cultura in Brazil; he is one of the founders of Brazilian TV and has taught film restoration internationally.  The actor Diogo Sales is a new and talented actor that has appeared amongst other films in Game of Thrones, the American TV series, and Fab 5 Freddy who has a long established career in the music and video industry. Mr. Fab was responsible for establishing the graffiti scene in New York in the 80’s alongside his friends Keith Haring and Jean- Michel Basquiat and also launched the Yo MTV Raps. He was featured last year in Google’s tribute video celebrating hip-hop and Mr. Fab is currently working on launching a Netflix documentary later this year.
Paulo and his panelists were awarded for their contribution to the science community by the IEEE Forum leader Professor Dr.Ajay Rajkumar.
To learn more about the IEEE 5G World Forum and the industrial panel led by engineer Paulo Sergio Rufino Henrique on 5G Networks and the Deployment of UHD TV with High QoS and QoE please visit