It was that time of the year again when a small town in the south of France becomes the center of the cinematic world and this year Spideo went in full force! Sprawling around the movie theaters of the Croisette, climbing many red steps and doing what we love: discovering dozens of unique cinematographic artworks, adding even more knowledge to our unique thesaurus of the “septième art” and connecting cinema to technology and data. You weren’t there? Don’t worry. We have compiled our best of the 72nd edition of the Festival de Cannes.
A strong out of competition schedule
Cannes is not just about winning prizes, and we were very pleasantly surprised to see great movies screened out of competition: “For Sama” (Waad al Kateab & Edward Watts), “La belle époque” (Nicolas Bedos) or “The Gangster, The Cop And The Devil” (Lee Won-Tae). These movies are all totally different from one another but they each managed to powerfully impress us.
Animated movies, the reality through the unreal
Beyond live action movies, some animated artworks managed to touch our hearts more than human ones could. We felt the same powerful and sad energy in “Les hirondelles de Kaboul” (Zabou Breitman, Eléa Gobbé-Mévellec) and “J’ai perdu mon corps” (Jérémy Clapin) as in “Waltz with Bashir” (Ari Folman, 2008) both chosen in different selections, Un Certain Regard and Semaine de la Critique.
The magic of cinema in alternative competitions
Alongside animated movies, we were thrilled by other titles. The very low budget “Tu mérites un amour” (Hafsia Herzi) has pleasantly surprised us at the International Critics’ Week. Other beautifully produced films, such as “Port Authority” (Danielle Lessovitz), or “The Climb” (Michael Angelo Covino), who won the jury crush prize were screened at the Un Certain Regard competition. We had the pleasure to also watch the winner of the Un Certain Regard category, “The Invisible Life of Euridice Gusmao” (Karim Aïnouz). This is a beautiful film that we urge you watch. Finally, at the Directors’ Fortnight we saw other good movies, including Lech Kowalski’s documentary “On va tout péter” (“Blow It to Bits”) and the mysterious, syncretic “Zombi Child” (Bertrand Bonello).
Bertrand Bonello was not the only french director at Cannes. We were thrilled to see the masterful directing of
Some names are a Cannes staple. This year, we were happy to see many great film auteurs presenting a movie, such as Pedro Almodovar at his 6th Palme d’Or nomination with the very personal fiction “Dolor y Gloria”. Climbing the red steps with some of the greatest names in cinema industry such as Ken Loach with “Sorry We Missed You”, Marco Bellocchio with “Il Traditore”, the Dardenne Brothers with “Le jeune Ahmed” and Xavier Dolan’s newest movie, “Matthias & Maxime” we could not hide our excitement, and that is what’s so unique about Cannes.
Needless to say, the suspense was at its peak when Alejandro González Iñárritu, the jury president, announced the winners of the competition. We were pleasantly surprised to see Mati Diop win the Grand Prize of the Jury for “Atlantique” while Emily Beecham and Antonio Banderas were rewarded with an interpretation prize for their role in, “Little Joe” (Jessica Hausner) and “Dolor y Gloria” (Pedro Almodovar). Finally, the Palme d’or went to Bong Joon-ho’s “Parasite”, a unanimous choice for the jury and for our team. The movie is a masterful piece of art, and we enjoyed watching every bit of it in the Grand Théâtre Lumière.
Last but not least : Let’s talk business
Beyond the glitz and glamour, Cannes is all about the Marché du Film. We caught up with some of the most exciting platforms, delivering amazing products. While the talent was abundant all over the place, we have selected a few that really caught our eye:
• Outbuster – a niche platform offering content buzzing on social media but never distributed on the traditional rails • NutAlone – a marketplace allowing copyright holders to upload distribute and monetize their content seamlessly • Cinezen – a TV/VOD blockchain platform allowing users to become curators and rewarded for it • Filmdoo – TV/VOD platform offering a great catalog of full-length films from all corners of the globe
• T-Port – The B2B platform specialized in student films and short films from filmmakers
• PlayPilot – They want to be the Spotify for video and we see a lot of potential there!
• WatchaPlay – The Korean platform that has seduced all of Hollywood’s major studios
Along with great companies showcasing, we have also thoroughly enjoyed witnessing great conferences about the industry’s tech evolution:
• Leading your movie to success with big data and audience incentivization
Powered by major content platform from Korea, Contents Protocol collects data from various platforms and provides data analysis on how films can perform better.
• 10 PROFILES OF ‘CINEMA LOVERS’ AUDIENCES (and how to approach them)
The Film Agency has identified, researched and studied 10 key audience archetypes that are often interested in independent cinema, regardless their country of origin.
• What filmmakers need to know about working with online platforms?
• Visionaries – ihuman ‘work in progress’: Articifial intelligence – facing a new world order
How humanity can maximize the benefits of Artificial Intelligence, while containing its negative impact?
A one day showcase and networking summit for European Mediatech startups, accelerators & incubators, investors, and the global film & entertainment industry professionals
Finally, The American Pavillon hosted an event on “Artificial intelligence, Big data and the film industry” to address the importance of data and how it can help in the life-cycle of a movie from creation to distribution.
The quotes we’ll remember:
“The people who are embracing AI are the ones who aren’t scared of it, and we shouldn’t be. AI is meant to empower, not replace.” – Angel Montesdeoca
“It’s a definitive challenge to introduce technology into a creative space… it definitely is more so embraced, at this point, on the marketing side.” – @MarkBessen on AI in the film industry
To sum it all up, the Cannes Film Festival reminded us why we love cinema and creative industries. Cannes connects the movie industry for two beautiful weeks. At Spideo, we make sure that we keep being on the forefront of making personalization for the seventh art, elegant and natural.
Why would 5G and analog film archives be together in the same phrase?
Our very own integration engineer Paulo Henrique together with Prof. Jose Maria Pereira Lopes have studied how we can save these Unesco worthy heritage using 5G’s technological power. They co-wrote a scientific article called “Service Orchestration for Film Preservation Over 5G”, which is now published on the Journal of ICT Standardization.
After all, films are stories we tell, fantasies we build and creative genius at work and 5G the highway we can use to spread them.
On March 7th 2019, TF1 hosted the highly anticipated Paris Video Tech meetup, and our VP Engineering Randa Zarkik took the floor to speak about recommender systems, sharing the stage with Manuel Bergerot, Senior Sales Director EMEA at Nice People at Work.
Nice People at Work and Spideo have been partners for years, combining both companies’ expertise to deliver the best insights on users, their video consumption, and prevent churn.
This time, we unveiled ways to use data and help subscription-based video platforms convert freemium and trial users into premium subscribers and engaged users.
Randa gave exclusive insights on the different approaches to recommendation focusing on the the importance of data within content-based approaches. She showed how Spideo is using data to build trust with our customers’ users, acting as the opposite of a black box algorithm, and providing them with a fully transparent personalization experience.
Manuel pursued by presenting engagement metrics that they track, allowing to understand additional churn factors such as quality, relevancy of catalog etc.
In a nutshell: “Keeping a customer happy is cheaper than gaining a new one”
Paris Video Tech organized a great event where professionals of all the online video community gathered to exchange about the industry! We would also like to thank Nice People at Work for being a great, supportive and complementary partner. And, last but not least, an important point; Randa was the first woman speaker at the Paris Video Tech. When that happens the day before International Women’s Day, or any other day, we have nothing but positives to say about it.
Are you looking for the next generation of GDPR-friendly personalization solutions for your video, VOD, OTT, platform?
Contact us now to schedule a meeting and be shown a demo on how Spideo can improve your recommendations.
We would love to hear from you: Randa Zarkik: email@example.com / Sarah Rashidian: firstname.lastname@example.org
*Comment utiliser au mieux la data dans la vidéo ?
Our COO and co-founder of Spideo, Thibault D’Orso, was a speaker at NexTV Series CEE & DACH which took place in Berlin on November 29-30th. He took part in the panel: “D2C Video on Demand Challenges” alongside Martin Simka – Product and Project Manager at Showmax and Claire Hunter Gregson – Commercial Director at Hopster. The main problem raised by the panel was:
“How are the newly launched players aiming at strengthening their position in a complex and fast-moving market?”
Generally speaking, personalization and recommendation were very hot topics during these two days. Other panelists such as Krzysztof Kaczurba – Director of Development Strategy at Orange Poland, Karl Anton – TV & Multimedia Area Manager at Telia Estonia and Maciej Gozdowski – Managing Director at Player PL pointed out that their main challenge today lies with personalization and finding the best way to highlight, curate and promote content for their users.
As a personalization specialist, Thibault’s intervention was very timely and we wanted to share the highlights here:
When personalization is represented by the simplistic “Recommended for you” or “Other customers also bought”, it will be followed by dissatisfaction and frustration by users and operators. Instead of comparing users with other users and clustering them into a rigid category that they most likely will not relate to, we address each user taking into account their uniqueness and identifying their very own complex and rich profile. For Spideo, an optimal personalization experience resembles a human dialogue with the user.
In this dialogue, the users’ tastes and interests must be identified and named in order to explain each recommendation. The effort put into explaining the origin of a recommendation betters the engagement with content. Spideo’s main focus as a company has always been and will always be to provide the users with three main key elements: TRUST, TRANSPARENCY and CONTROL.
At this stage of the discussion, GDPR had not even been evoked yet. Spideo has always been GDPR- compliant and now, there is a regulation in Europe protecting users’ data privacy and encouraging all operators to better their customer relationship. For those who fear that this regulation will jeopardize personalization, rest assured: it’s a golden opportunity to work together and improve the user experience, injecting transparency, trust and control at every step of the discovery.
Thank you Dataxis for inviting us to this great conference!
You’re looking for the next generation of GDPR-friendly personalization solutions for your video platform? Contact us to schedule a meeting and a demo of Spideo.
NPAW and Spideo announce their integration to boost targeted content promotion and optimized editorial decisions that build engaging video experiences.
NPAW and Spideo’s technologies will help boost content discovery and recommendation as well as user monetization for OTTs, telcos, broadcasters and media companies in real time. Enriched content metadata combined with in-depth, descriptive and predictive user behavior analytics and precise segmentation capabilities will help reduce churn and increase engagement.
NPAW (Nice People At Work) —a global leader in big data and video business intelligence— and Spideo —leading personalization platform— join efforts to help online video services deliver targeted video experiences.
Spideo’s search and recommendation technologies will feed smart content and user metadata to NPAW’s predictive analytics solution, YOUBORA Suite. The integration will provide shared customers with deeper visibility of content performance and user consumption trends allowing to optimize editorial decisions and launch individual actions to promote content to poorly engaged users. Customers will be able to feed their CRM and YOUBORA integrations with third-party marketing solutions to action those data-driven decisions for engagement purposes, but also as a means to counter churn.
YOUBORA has the data to target potential churners, and Spideo has the semantic profile information about these churners that describes tastes and interests to help video services see the content users have interacted with and the preferences they have. This can be used to push new releases of interest.
Spideo will bring User Semantic Profile information into YOUBORA Suite’s database, aiming at combining it with advanced, behavioural and demographic data to create cohorts of users and take personalized, engaging actions. With this integration, shared customers will be able to identify males or females at risk of churn, an age range, a specific region, with a thematic preference for comedy movies, for example. It will allow them to launch a precisely targeted campaign to promote appealing titles to them in order to increase their interest and re-engage those users. Identifying users who are likely to abandon the video service and knowing their user sentiment will also help video services make optimized content acquisition decisions. In the future, the YOUBORA-SPIDEO integration will also help detect preferences of those identified as critical churners to explore causes of lower engagement, beyond video performance issues, and assess content catalogue relevancy and strategy.
Content performance analytics help to answer more high-level questions like: What type of content is most interacted with and compared to the entire catalog? What percentage does this represent? What is the “most watched” content versus “most recommended”? Are recommendations paying off or do we need to use business rules to improve the output and engagement by boosting certain content? By combining content performance insights with precisely segmented groups, content providers are able to target the individual users when it comes to taking action.
And whilst advanced content discovery and searchability, alongside content packaging, are key elements to create such hyper customized experiences, user behavior insights will also help build engaging UX and pricing plans for further engagement.
“YOUBORA Analytics provides an outstanding variety of tools and indicators to monitor the Quality of Experience. We’ve been working closely with the NPAW teams to enhance the YOUBORA dashboards with the Spideo Personalization APIs and User Intelligence. YOUBORA dashboards combined with the Spideo User Semantic Profiles provide unparalleled capabilities for video operators to counter churn and optimize usage,” said Thibault D’Orso, COO at Spideo.
“Building an appealing content catalogue, as well as efficient and personalized content discovery strategies is one of the key pillars to ensure success for growing video services.” said Lucas Bernat, VP of Product at NPAW. “While some products may be able to point you in the right direction, this partnership with Spideo means more relevant content with a stronger surefire strategy behind it.”
Are you looking for ways to engage users with the data we collect about them in a fun experience? Or use a serendipity feature to surprise them? Looking forward to showing you this & more at IBC 2018!
Have you booked a meeting with Sarah from Spideo’s sales team yet? Please reach out to her and the team to try our demo’s: email@example.com. We will showcase some fantastic features to increase your user engagement! Find us in Hall 14, B.04 #IBC2018
Spideo’s Integration Engineer leads 5G Technology discussion in the Silicon Valley
The 1st 5G World Forum was held in Santa Barbara, California, USA, during the month of July by the Institute of Electrical and Electronic Engineers (IEEE), the worldwide body responsible for international standardization of all fields of technology.
During the forum, Paulo Sergio Rufino Henrique, Spideo’s integration engineer, was invited to present his research on “5G Networks and the Deployment of UHD TV with High QoS and QoE”. Paulo, who is an electrical engineer holds a postgraduate degree in telecommunications from Brunel University in England and pioneered the launch of the first UHD (4K) TV channel in the United Kingdom, the BT Sports UHD channel, whilst he was the IPTV Service Ops Manager at BT.
For the IEEE forum, Paulo organized and presented an industrial panel with professionals from across the Media & Broadcasting Industry. With his panelists, he discussed over 2 hours on the importance of 5G Networks and how to sustain the future growth of 4K and 8K UHD TV and Virtual Reality in the next decade. The discussions were targeting an audience of scientists, developers, and innovative tech companies (like NASA, Google, and Apple) interested in setting the foundations for this novel technology. The 5G data network is due to launch in 2020 and the roadmap for UHD TV is due to be concluded by the end of 2018.
The guest panelists were the Professor José Maria Pereira Lopes, the actor Diogo Sales and the visual artist, filmmaker, and musician Fred Brathwaite, better known as Fab 5 Freddy. Professor José Maria is a journalist and the director of Cinema, Film and TV Restoration Department of TV Cultura in Brazil; he is one of the founders of Brazilian TV and has taught film restoration internationally. The actor Diogo Sales is a new and talented actor that has appeared amongst other films in Game of Thrones, the American TV series, and Fab 5 Freddy who has a long established career in the music and video industry. Mr. Fab was responsible for establishing the graffiti scene in New York in the 80’s alongside his friends Keith Haring and Jean- Michel Basquiat and also launched the Yo MTV Raps. He was featured last year in Google’s tribute video celebrating hip-hop and Mr. Fab is currently working on launching a Netflix documentary later this year.
Paulo and his panelists were awarded for their contribution to the science community by the IEEE Forum leader Professor Dr.Ajay Rajkumar.
To learn more about the IEEE 5G World Forum and the industrial panel led by engineer Paulo Sergio Rufino Henrique on 5G Networks and the Deployment of UHD TV with High QoS and QoE please visit http://ieee-wf-5g.org/uhd-tv/