Content has many different facets and the reasons to like a specific content item can differ from one person to another. Semantically enhanced suggestions with a natural language approach enable intuitive explanations.
Spideo’s platform offers solutions to assign a unique semantic profile for each content based on weighted keywords and detailed descriptors. This enables related content suggestions that go beyond standard lists of similar content.
When the reasoning and relations behind the suggestions is revealed, users feel as if they are interacting with a trusted human expert. Simple explanations help users understand why each pick is relevant to them. It helps build confidence in the system and encourages engagement.