By definition a personalized recommendation, as good as it can get, will always confine the users in their habits. Aware of this limitation, we have imagined tools to help users who want to get out of their comfort zone.
The purpose of our discovery Mood board is to ask users what they are in the mood for. What we do is: catch and convey the content’s mood thanks to data, allowing users to identify to the thematics according to a combination of their preferences.
Spideo’s “I feel lucky” module is a tool that allows the user to discover content beyond their habit zone. Users just click on one button and then… Surprise! The more you increase the serendipity ratio, the more you help users to explore new categories of content.