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Smart Data

Getting to know users better with psychographic data reflecting their interests.

Explanations might matter more than the prediction. The more users understand the connections between their recommendations and their personality or lifestyle, the more they engage.

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User Semantic Profile

Spideo has invented User Semantic Profile to help understand the user’s preferences. The user profile becomes richer and more precise at each interaction. This feature is a way to visualize user data in real-time, taking into account their seasonal interests and imminent changes in content interests and habits.
Enhanced Customer Relationship Management

The User Semantic Profile initiates a virtuous circle where increased engagement feeds more User Intelligence which in return keeps on driving engagement by feeding personalization features and direct marketing actions with highly qualified data about users.
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