Launching an international OTT strategy
Televisa launches Blim in order to retain subscribers with exclusive Spanish speaking content on its own On-Demand platform.
Blim is the streaming platform of the Televisa Group. Released in Q1 2016, the service is available for all of Latin America. It offers original series, telenovelas, animation and international content.
After Televisa witnessed the growing success of Netflix compared to cable television, they decided to withdraw all of the Televisa content from Netflix and create Blim, a “Netflix like” SVOD platform, with the goal of keeping subscribers on their own platform.
"We are very happy to work with Spideo and be able to bring an enhanced video experience to our users. Our collaboration has been seamless, from the very fast and easy integration to the end result which already makes a real difference in terms of transformation, engagement and exposure on the platform"
– Enrique Jaime, Head of Product at Televisa.
• Personalized UI
Blim’s subscribers enjoy a fully personalized experience, from the homepage throughout the navigation on the platform, as well as smart and relevant suggestions for movies, TV shows and premium content.
• Similar content
All content pages propose similar content based on content-based or popularity criteria.
By tracking performance and user segmentations Spideo provides tools for Televisa to activate Business Rules that adapt the Spideo features according to the metrics.