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User Segmentation

Get to know your users and personalize your direct marketing campaigns

Spideo offers unique semantic data profiling solutions to improve video operator’s knowledge about users and enhance their CRM tools. We help video operators better understand their users by knowing more about who they are and what they like.

User interests qualification

Every user or every household has a mood and preference pattern that evolves with their browsing and viewing activity at different times of the day. Spideo builds user profiles that reflect the semantic data fingerprints of the content they interact with.

User clustering

Every user is unique and deserves personalized recommendations, but all users share characteristics with others. Spideo delivers a user clustering solution that helps your marketing team identify coherent interest groups and target special communities of interest.

Personalized direct marketing

Spideo gives the video operators the data to enable them to:

– Reach out to the right users at the right time

– Send them personalized messages and relevant notifications

– Optimize advertising revenues and improve the promotion of content through offline channels